Tuesday, April 17, 2012

Another look at Social Influence

Empathy, cooperation, fairness and reciprocity are embedded in our genes, and predates the human species.

Given that these are apart of our biology, the use of these influences in a behavioral crisis is the most practical and logical approach we can take. An empathetic response to anxiety or even aggression works not through social manipulation, but through social connection.

In this TED video Frans de Waal who studies primate social behavior -- how they fight and reconcile, share and cooperate, discusses the biological basis of morality.

Empathy, cooperation, fairness and reciprocity -- caring about the well-being of others seems like a very human trait. But Frans de Waal shares some surprising videos of behavioral tests, on primates and other mammals, that show how many of these moral traits all of us share.